Small Business Web Content: Technical Writing


Lawyers, such as yours truly, spend a lifetime converting complex subjects into intriguing stories friendly to a jury. Exchanging website visitors for juries, my technical writing relies on the intelligent K.I.S.S. principle (Keep It Simple, Stupid!), informative screenshots, and dabs of infectitious humor.

What’s a Technical Writer?

Manuals abound. Many include sections responsive to a potential customer’s Google searches. But the technicalities require massaging, to convert the message into friendly reading. This forms the central mission of the “technical writer,” as witnessed in the following postings.

Technical Writing Projects

✧︎︎︎ How To Enjoy Pinterest Rich Pins on a Site

Primary benefits:

  • updates to your website, after an item is pinned, auto-updates the pin;
  • provide detailed information, enhancing discoverability at Pinterest (and beyond, e.g. Google search results); and,
  • boldfaced title, accompanied with your site’s favicon (presumably, your logo), instilling an ultra-professional looking pin.

✧︎︎︎ How To Keep Your Money: Schedule Tweets with IFTTT and Google Calendar

Primary benefits:

  • Scheduling remains within your exclusive control
  • Standard calendar interface precludes a learning curve

The one down side: no image inclusion. But know: you can schedule up to 12 posts an hour with’s free account.

✧︎︎︎ The Automatic Car Dongle: Diagnostic Info in Your Phone

Primary benefits:

  • query Alexa: Alexa, ask Automatic what’s my fuel level
  • automate creation/maintenance of mileage logs (with a free account)
  • look at your phone to determine the precise reason your “check engine” light turned on

✧︎︎︎ Becoming an Automation Champ: Creating Your First IFTTT Applet

Primary IFTTT feature = arranging shotgun marriages among the channels IFTTT provides, e.g.

  • ToDoist completed task → → EverNote
  • Automatic mileage logs → → Google Spreadsheet
  • Twitter/ Facebook/ Instagram public postings → → EverNote / OneNote / DropBox file / GoogleDrive file (with the option to append data re DropBox and Google Drive files)
  • rocking an Android (business) and iPhone (personal) phones? Log incoming/outgoing Android calls/SMS to a DropBox text file, iOS or Google Calendar, and more

✧︎︎︎ How to Create a Customized / Sectional SiteMap

Primary benefits:

  • promote easy navigation choices for visitors
  • provides a personal cheat sheet for quick access to desired articles
  • listing confirms or alerts owner re uniform title style concerns